Stories of Strong Women – FERCAM Supports the “She is PepsiCo” Campaign with Truck Branding
The Italian transport and logistics company FERCAM has enthusiastically supported PepsiCo’s campaign in Serbia titled “Ona je PepsiCo” (“She is PepsiCo”). As part of the campaign, PepsiCo is focusing on empowering and supporting women in various positions within the company. It highlights women who are working in roles traditionally associated with men, such as warehouse and packaging jobs, as well as those in production, sales, and leadership positions.
FERCAM Serbia supported this campaign by branding seven of its trucks with photos of the women from PepsiCo, serving as moving billboards that will be seen on roads across Serbia.
We spoke with Jovana Petrović, key account manager at FERCAM Serbia, about how this interesting collaboration came about and what future plans are in store.
PL: How did FERCAM become involved in the “She is PepsiCo” campaign?
– We have had a long-standing collaboration with PepsiCo at the European level, as well as with Marbo Product, a member of the group in Serbia. We cooperate in the field of international and domestic road transport of goods, by which FERCAM is well recognized in the market.
We had the idea to implement a joint project, and when the invitation for the “She is PepsiCo” campaign arrived, we gladly responded and supported it.
PL: The goal of the campaign is to promote women in business. What is FERCAM’s stance on this issue?
– The reason we supported this campaign is the fact that we share the same values with PepsiCo regarding gender equality in the company. Although transport and logistics are predominantly considered “male” professions, FERCAM strongly supports women in logistics. Half of the employees in our company are women, in operational to managerial positions, including top management. For this reason, it was entirely natural for us to support PepsiCo’s exceptional campaign and be a part of it.
GREEN CORRIDORS AND NEW PROJECTS
PL: Are there any new projects planned with PepsiCo?
– Of course, we have new projects planned in the field of sustainable transport. In collaboration with PepsiCo, we launched the “green corridor” Italy – Serbia – Italy using trucks powered by HVO fuel, which is biodiesel, and we are preparing another interesting ecological project for the Serbian market.
FERCAM continues to work on developing a green agenda in Serbia, offering innovative and sustainable solutions to protect the environment.
