Road safety innovation leads to business growth, reveals IRU
Ahead of its Logistics & Innovation Forum, IRU has conducted new research, which reveals that 86% of European transport and mobility operators see investment in road safety innovation as a clear opportunity for business growth.
IRU’s study further reveals that over 90% of operators across Europe recognise that investing in driver training positively impacts business, while 97% of operators in the CIS region believe that technology and innovation have the potential to greatly improve road safety.
– We know that human behaviour is the single biggest cause of road deaths and incidents, and it’s therefore imperative that both operators and regulators direct investment accordingl – said Umberto de Pretto, Secretary General of IRU.
– Reassuringly, our research shows that transport and mobility operators recognise the benefits of investing in the human elements of road safety and intend to direct further investment there in the future.
IRU’s research also highlights the opportunity offered by innovation to reduce the driver shortage, with increased staff motivation and productivity listed amongst the top reasons for operators to invest in road safety technology.
– Improving road safety is critical to both enhancing the image of the road transport industry and its future prosperity – as well as that of wider societies and economies. It is clear that while transport and mobility operators understand the business benefits offered by improved road safety measures, they often lack the financial means to invest in innovative solutions. At IRU, we are calling on regulators to dedicate more funds for road transport operators to support stronger investment in innovation – added Matthias Maedge, Head of Advocacy, IRU, who will moderate the Logistics & Innovation Forum.
Helder Velho, Linehaul Director at EU Amazon Transportation Services added:
– At Amazon, safety standards are an integral part of our workplace culture and road safety is at the heart of our transport and logistics operations. It’s vital that organisations adopt a proactive and holistic approach to creating a safe environment and give employees the tools to succeed. The safety of our customers, employees and transportation partners is at the core of everything we do.
IRU’s Logistics and Innovation Forum will take place at Sofitel, London Heathrow on 21 February 2020. The event will bring together operators from across Europe with best-in-class technology suppliers, to share knowledge and insights on the latest developments in road safety and the associated business benefits. Further results from IRU’s global survey of nearly 1,000 transport operators will also be revealed.
Notes to editors
Report Methodology
In collaboration with IRU, Random SA developed a quantitative online survey to target transport and mobility operators. The survey was completed by a global sample of 949 respondents working for a transport operator and freight forwarder with its own fleet or a mobility operator (taxi and bus companies), in one of 26 pre-selected countries across Western and Eastern Europe and the CIS. Respondent countries included: Russia, Germany, Netherlands, Belgium, France, Italy, Spain, UK, Turkey, Poland, Ukraine, Sweden, Austria, Czech Republic, Belarus, Finland, Greece, Portugal, Hungary, Denmark, Romania, Slovakia, Bulgaria, Croatia Ireland and Lithuania.
Quotas were set per country and weighted accordingly. Additional quotas were set to reach 70% of transport operators/freight forwarders and 30% of mobility operators with a maximum of 50% non-management respondents. Furthermore, only respondents involved, or aware of, road safety issues within their companies were selected to participate to the survey.
The fieldwork took place during October-November 2019.
About IRU
IRU is the world road transport organisation, promoting economic growth, prosperity and safety through the sustainable mobility of people and goods. As the voice of more than 3.5 million companies operating mobility and logistics services in over 100 countries, IRU leads solutions to help the world move better. Founded in 1948, IRU has been managing the only global customs transit system for moving goods across international borders (TIR) since 1949 under a UN mandate.
About IRU’s Logistics and Innovation Forum
As the new networking hub for innovative road transport solutions, the IRU Logistics and Innovation Forum offers transport and logistics companies a unique opportunity to discover the latest industry safety developments. It will bring together leading industry experts and present their insights on how to foster the use of technology to strengthen the supply chain, guarantee business sustainability and create the right marketing conditions for companies.
Transport operators, service providers and national transport associations will have a unique opportunity to share knowledge, connect with each other, showcase their products, as well as to learn about new solutions driving the industry forward.
The IRU Logistics and Innovation Forum will offer attendees direct access to some of the most forward-looking transport and logistics operators, including Amazon, Bunasta, Lytx, Smart Cargo and Volvo.
Further information and registration is available at: iruforum.com
Press contact
Marina Iordan
Senior Manager Content & Media, IRU Geneva
Tel: +41 22 918 20 92
Marina.Iordan@iru.org
press@iru.org
iru.org
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