Lachezar Roubchev, General Manager of KLG Europe for Serbia – Our main focus in 2025 will be expanding our presence in the Balkans

Dutch-based KLG Europe, one of the leading logistics providers in Europe, has recently added a branch in Belgrade to its network. The company, boasting over 100 years of tradition, is continuing its expansion in the Balkans region by opening a new office, which, they say, will allow them to respond even more efficiently to customer needs.

– While the logistics market in Serbia is competitive, there is room for experienced providers like KLG Europe to establish a strong foothold by offering integrated solutions tailored to regional trade needs. As Serbia further develops its transport infrastructure and free trade agreements, we anticipate continued growth in the logistics sector – said Lachezar Roubchev, General Manager for Serbia, in an interview with PlutonLogistics.

KLG Europe currently operates through 17 branches across Europe, with a modern warehouse space of approximately 145,000 m2 and a team of 1,300 experts. The company offers a wide range of transport solutions, including international road transport, express delivery, intermodal transport, water, rail, and air transport, as well as warehousing services.

PL: What motivated your company to expand into the Serbian market?

– Our decision to expand into Serbia is driven by its strategic location as a key transit hub between Western and Eastern Europe. Serbia’s positioning along major European transport corridors allows us to optimize freight forwarding operations, ensuring greater efficiency in road transport, particularly for FTL/LTL shipments.

Additionally, the country’s growing economy, strong trade connections, and increasing foreign investments, such as Chinese companies, make it a promising market for logistics expansion. Being part of Sinotrans Group, we see a significant opportunity to align our services with Serbia’s evolving trade landscape and strengthen our presence in the region. We believe that we could serve our existing customers and the Group’s needs better in a larger perimeter.

By integrating Serbia into our network, KLG Europe strengthens its ability to provide seamless freight forwarding solutions for international clients. Our presence in Serbia enables us to offer faster transit times, optimize costs, and improve logistics efficiency across multiple regions.

PL: Tell us something more about your specific plans. Which services and solutions will you focus on in Serbia moving forward?

– KLG Europe’s Serbian branch will focus on freight forwarding services, specifically road transport, namely FTL/LTL, as well as ocean and air freight.

As far as road transport is concerned – FTL and LTL, we will be leveraging our local team’s expertise and strong connections with regional transport companies to enhance transport capacity in the West-East European traffic flow.

When it comes to ocean and air freight, we will be expanding operations in the Balkans by utilizing our strong buying power developed in KLG Europe Romania. This will allow us to offer competitive pricing and reliable global connectivity.

Our aim is to integrate Serbia into our broader European and international logistics network while maintaining a high standard of service efficiency. It will be our local entry gate for access to our global services, all with the full support of our regional team of experts.

PL: Which sectors in Serbia do you see benefiting the most from your services? Which industries are you particularly targeting as potential clients?

– Given Serbia’s industrial growth, our freight forwarding solutions will primarily benefit sectors such as automotive, manufacturing, retail, and consumer goods. Additionally, with increased investments in infrastructure and production facilities, we expect strong demand from companies requiring efficient logistics solutions for cross-border trade.

PL: You mentioned our country’s growing economy: given the current economic and geopolitical landscape, how do you view the ongoing economic developments in Serbia? Do you see the potential for new players in the logistics sector, considering that logistics growth is closely tied to overall economic conditions?

– Serbia’s economic landscape is characterized by stable growth, investment-friendly policies, and expanding trade partnerships. The influx of foreign direct investments, particularly from in and out of the EU, is boosting industrial output and supply chain demand.

While the logistics market is competitive, there is room for experienced providers like KLG Europe to establish a strong foothold by offering integrated solutions tailored to regional trade needs.

As Serbia further develops its transport infrastructure and free trade agreements, we anticipate continued growth in the logistics sector.

PL: What were the highlights of KLG Europe’s performance in 2024? What results were achieved? What will be the main areas of focus in 2025?

– In 2024, KLG Europe achieved significant growth in freight volumes, expanded our market share across Europe, and strengthened partnerships with key clients. The year was marked by investments in digital logistics solutions, our unique digital platform One Click by KLG, and improved operational efficiency.

For 2025, our primary focus will be on expanding our presence in Serbia and the Balkans, strengthening our freight forwarding network, particularly in road, ocean, and air transport. We’ll also focus on forming a team infused with the KLG culture and values – together, knowing our customers, loyalty, and great drive, enhancing service quality through our digital solutions, as well as on building the best solutions for KLG and our key accounts that have supply-chain needs in the Balkans.